Crusade For Your Audience: Finding and Cultivating Art Collectors

Crusade For Your Audience empowers photographers to strategically and effectively cultivate audiences for their work. This inspirational follow-up publication to Crusade For Your Art is part memoir (some would call it cautionary tale) and part handbook to finding and leveraging the people who are most likely to appreciate and collect your photography. Jennifer Yoffy Schwartz is a publisher, photographer, and arts advocate based in Atlanta, Georgia. She is the founder/publisher of Yoffy Press, an independent publisher dedicated to pushing the boundaries of photobook publishing. She is also the creator/director of Crusade for Art, a non-profit organization focused on cultivating demand for art, specifically fine art photography. Jennifer owned a fine art photography gallery in Atlanta (Jennifer Schwartz Gallery) for five years, showcasing the work of emerging photographers. She also created the online project, The Ten, and was the co-creator of Flash Powder Projects. In the spring of 2013, she traveled around the country in a 1977 VW bus, engaging audiences with photography. Her book, Crusade For Your Art: Best Practices for Fine Art Photographers was published in March 2014.