THE BOOKSHELF · EnglishBuilding Fundraising Programs to Attract Community Support (Fundraising Close to Home S.)
By Oliver EmmerichFundraising programs can bring in new money, new volunteers, and many new friends. Where voluntary organizations are funded mainly from outside, raising even a portion of the budget from local donors can increase independence - especially as overseas grants diminish. Fundraising events, income-generating businesses, donation boxes, mail and telephone campaigns, electronic fundraising, applying for local grants, and many other approaches can be used to attract support from the community. Planning effective programs is emphasized, with a special focus on techniques for face-to-face appeals and ways to engage the business community.
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